Commercial Brief · Confidential

Premium sugar-free chocolate, made in Monterrey. Zero U.S. ecommerce.

Sold across Monterrey, no U.S. storefront. We build it.

Prepared for DayRise · Monterrey, N.L.

Dipped in real chocolate. Zero sugar.

Pecanroll · Milky Caramel · Dark Turtle Sugar-Free · Keto · Gluten-Free Monterrey, N.L. SlimDipped · NatureMADE Goods

Upfront cost to the brand — ever

Brand Loyalty Bonus on U.S. gross revenue

Consigned — yours until it sells

Days to Amazon live

01 · The Opportunity

America wants dessert without the sugar. Almost nobody makes it taste like this.

Sugar-free chocolate is booming online — but it's all flat bars.

🍫

Dessert, Not A Diet Bar

The indulgent shapes, dipped in real chocolate.

🌱

Sugar-Free Is The Moat

Better-for-you that actually tastes like the real thing.

📈

Keto Is A Buying Habit

High-intent, repeat-buy, subscription-friendly.

👥

Three Buyers, One Box

Keto, sugar-watchers and premium buyers.

Holiday gifting peaks plus a year-round keto tailwind.

02 · What We're Building

You already built the hard half. We build the other one.

The missing half is narrow and specific. We build it.

DRBrand SideDayRise

Product & the recipes
Production & quality control
Brand identity & creative direction
Mexico business (untouched)
Content creation support
FDA compliance (brand side)
Lots ready EXW Monterrey

FU.S. Growth SideFeroz Harvest

U.S. legal & tax umbrella (our LLC)
U.S. Agent + FSVP importer of record
Laredo, TX warehouse + Amazon FBA
Amazon launch — brand-owned page
Own storefront + TikTok Shop U.S.
Content, SEO & customer service

03 · Operational Model

Consignment: stock moves first — but it stays yours.

Inventory positions ahead of demand — title stays with the brand.

Plan

Stock plan

Which flavors and formats.

Lote

EXW Monterrey

Ready for pickup at the plant.

Frontera

Feroz importa

Pickup, crossing and import — on us.

Consignado

Laredo + FBA

Still your property.

Venta

Venta velocidad Prime

Any channel, domestic speed.

Pago

Cada día 15

EXW per unit sold + 5% BLB.

Right of return at any time. Insured end to end. FEFO by lot.

04 · Channel Strategy

Every digital channel, from zero — in phases.

One operational core behind every channel.

Day 0 — 30

Phase 1

Amazon Launch

Amazon FBAListings + brand storyFirst consigned lot

Day 30 — 90

Phase 2

Own Turf

DTC storefrontGoogle ShoppingTikTok Shop U.S.

Day 120+

Phase 3

Full Scale

Walmart MarketplaceMeta ShopFaire · digital wholesale

💻Ecommerce only — and that is deliberate.

Digital channels only. Wholesale only where the order originates in ecommerce.

Retail help once landed is a courtesy, not the scope.

AMarketplace engineAmazon · under the Feroz umbrella

Account launches under Feroz's LLC
Zero paperwork for DayRise
FBA: Prime delivery across the U.S.
Subscribe & Save — the refill model

DBrand homeOwn storefront + social

English-first storefront
Variety box as the try-them-all box
TikTok Shop U.S. — the snap leads
Email + subscription refills

⚠️ Initial proposal only.

05 · Food Compliance

It's food. Compliance is yours — importing is ours.

Compliance is 100% brand-side. No lot crosses until it is ready.

🏭

01 · BRAND SIDE

FDA Registration

Brand responsibility — ready before lot #1.

🏷️

02 · BRAND SIDE

U.S. Labeling

English labels with Nutrition Facts — brand side.

🛃

03 · FEROZ SIDE

U.S. Agent + Import

U.S. Agent for FDA + FSVP importer.

📦

04 · FEROZ SIDE

In Our Hands

Custody, lot control, FEFO — on Feroz.

Each line is reviewed on its own — full checklist at kickoff.

06 · Content & Organic Growth

The snap is the ad. And chocolate films itself.

The snap and the caramel pull film themselves. We point them at the U.S.

3–5Daily outputWhat we create

The snap & caramel-pull
'Sugar-free but you'd never know'
Keto swaps vs. regular candy
Macros & nutrition breakdowns
The DayRise story, in English

SEOThe long gameOwn 'keto chocolate'

30–80 U.S.-targeted articles
'keto chocolate' · 'sugar free candy'
'sugar free pecan turtles' · 'gluten free chocolate'
'best keto chocolate' — seasonal + evergreen
Highly specialized SEO — constant niche searches

07 · Implementation Roadmap

A clear path from zero to scale.

DAYS 0 — 15

Research & FDA Prep

Shelf, pricing, entry review, compliance, lot #1.

DAYS 15 — 30

Amazon + First Lot

Amazon live Day 30.

DAYS 30 — 90

Launch & Learn

DTC live Day 45, learn, optimize.

DAY 90+

Full Scale

Every channel, replenished.

See the full timeline in the Onboarding tab →

08 · The Partnership

How this works financially.

Aligned incentives, no hidden fees.

Compensation model

Margin model on U.S. sales.

5% Brand Loyalty Bonus

5% of gross U.S. revenue, monthly.

$0 upfront · optional ads

Content and SEO first — ads optional.

Consignment & returns

Title stays with DayRise.

Exclusivity & term

Exclusive through Dec 31, 2026.

Brand & ownership

The brand stays with DayRise.

09 · What's Next

Three steps to getting started.

Review

Review & align

Questions, clarifications, alignment.

Sign

Sign the agreement

Exactly what's outlined here.

Kickoff

Kickoff call

And we start building.

All over Monterrey. One missing storefront.

Let's make it profitable at scale.

↖ Dash checker — open the menu & preview your dashboard

Cultivating Dreams · Growing Across Borders · Harvesting Success

www.ferozharvest.com

Feroz Harvest International LLC
1510 Calle del Norte St. · Laredo, TX 78041
Frank González · Cross-Border Growth Architect
frank@ferozharvest.com · +1 956 608 0958
Armando Garza · Brand Expansion Specialist · Key Account Manager

U.S. Expansion · DayRise × Feroz Harvest · Confidential · 2026

01 / 11

Mockup · Nothing is final until signature

Onboarding · Roadmap

The Gold Map: 30 days to Amazon live.

15 days research + FDA prep, Amazon live Day 30.

Phase 1 · Research + FDA

Day 0–15

Demand · pricing · brand-side FDA compliance

Phase 2 · Build Sprint

Day 15–30

Amazon + first lot Monterrey → Laredo → FBA

Phase 3 · Launch & Learn

Day 30–90

DTC live Day 45 · content · creators · reviews

Phase 4 · Full Scale

Day 90+

TikTok Shop · Walmart · replenishment cycles

Gold Map · Gantt

Six-month view · Day 0 = agreement signature

Workstream

Month 1

Month 2

Month 3

Month 4

Month 5

Month 6

Phase 1 · Research + FDA Prep (Days 0–15)

Demand & keywordsWhat the U.S. keto/sugar-free buyer searches for

Competition & U.S. pricingLily's, ChocZero & Hu

FDA compliance ready (brand side)Registration + labels + formulation — gate for lot #1

Phase 2 · Build Sprint (Days 15–30)

Amazon account + listingsUnder the Feroz LLC

First consigned lotEXW Monterrey → border → Laredo, TX

FBA inboundPrep + shipment into Amazon

Own storefront (DTC)English-first · the DayRise story

Phase 3 · Launch & Learn (Days 30–90)

Content production3–5 pieces daily · ongoing

∞

Creator outreachUGC seeding

SEO foundation30–80 U.S.-targeted articles

Reviews & optimizationChannel performance review

Phase 4 · Full Scale (Day 90+)

TikTok Shop U.S.The snap leads · once content has traction

Walmart MarketplaceSecond marketplace engine

Replenishment cycle 2Sized on real sell-through data

Faire · digital wholesaleMega boxes · ecommerce-originated orders only

eval.

Growth & content Channel launches Full scale Conditional / to evaluate Milestone

Mockup · Sample data — live feed once we're operating

Consigned inventory.

Every bar tracked — and yours until it sells.

Ready EXW · Monterrey

10,000

bars available at origin

In transit · border

2,400

insured · Monterrey → Laredo

Consigned · Laredo + FBA

11,000

DayRise property · sale-ready

Sold · 30 days

6,000

▲ 22% bars · vs previous month

Pipeline flow

Where bars are right now

🏭

10,000

Monterrey, N.L.

EXW · brand plant

🚚

2,400

In transit

insured · 230 km to the border

🏬

4,000

Laredo, TX

customs cleared · consigned

📦

7,000

Amazon FBA

consigned · Prime-ready

Stock by flavor · 8 SKUs (full bars)

Counted in full bars — the full bar is the only atomic unit here.

SKU	Flavor	Profile	MTY	Transit	Laredo	FBA	Coverage	Status
DR-PEC	Pecanroll	Pecan · caramel · milk chocolate	1,800	432	720	1,260		Healthy
DR-MCA	Milky Caramel	Caramel · milk chocolate	1,600	384	640	1,120		Healthy
DR-DTF	Dark Turtle Fudge	Pecan · caramel · dark chocolate	1,500	360	600	1,050		Healthy
DR-DBL	Dark Bliss	Dark chocolate · intense	1,400	336	560	980		Watch
DR-SNC	Strawberries & Cream	Freeze-dried strawberry · white chocolate	1,200	288	480	840		Watch
DR-MNK	Monkey Cookies	Cookie · banana · chocolate	1,000	240	400	700		Watch
DR-MAT	Matcha Latte	Matcha · white chocolate	900	216	360	630		Watch
DR-KLP	Key Lime Pie	Key lime · white chocolate · seasonal	600	144	240	420		Seasonal / low
Total full bars			10,000	2,400	4,000	7,000	11,000 consigned · 23,400 total

4,000 + 7,000 = 11,000 consigned · 23,400 total bars.

Pack configurations · how the bars get sold

Configurations of the same bars. Nothing is counted twice.

Offer	Contents	List	Per bar	Channel
Single Full Bar	1 bar · 80–90 g · one flavor	$7.49	$7.49	Amazon · DTC
4-Bar Pack	4 bars · one flavor	$27.99	$7.00	Amazon · DTC · Subscribe
Variety Box	8 bars · one of each flavor	$54.99	$6.87	DTC · TikTok
Mini 32 g · 12-pack	12 minis · separate small format	$32.99	$2.75	Amazon · DTC
Mega Box	25 bars · one flavor	$155.00	$6.20	Faire · Amazon Business — digital wholesale only

The Variety Box is a box, not a product. It never gets its own stock row.

Mockup · Sample data — channels connect as they go live

Sales & channels.

One core, many channels.

Gross revenue · MTD

$42,000

▲ 26% vs last month

Orders

1,500

▲ 19% vs last month

Avg. order value

$28.00

$42,000 ÷ 1,500 orders

Loyalty bonus accrued

$2,100.00

5% of U.S. gross · this month

Revenue trend

Weekly U.S. gross · last 4 weeks sum to $42,000

W9–W12: $9.5k + $10.2k + $10.8k + $11.5k = $42.0k.

Bars sold by flavor

Full bars sold · this month

🥜

PecanrollPecan + caramel · the flagship

1,150

🍮

Milky CaramelMilk chocolate · everyday pick

1,000

🐢

Dark Turtle FudgeDark · pecan + caramel

950

🍫

Dark BlissDark chocolate · intense

800

🍓

Strawberries & CreamWhite chocolate · fruit

700

🍪

Monkey CookiesCookie + banana

600

🍵

Matcha LatteMatcha · white chocolate

500

🥧

Key Lime PieSeasonal · white chocolate

300

6,000 bars · $42,000 ÷ 6,000 = $7.00/bar blended.

Revenue by channel

This month · sums to $42,000 gross

📦

Amazon FBAMarketplace · Phase 1

$25,200

60%

🛒

Own storefrontDTC · Phase 2

$9,240

22%

🎵

TikTok Shop U.S.Social commerce

$5,040

12%

🔍

Google ShoppingMerchant Center

$2,520

🏪

Walmart MarketplacePhase 3

—

📱

Meta ShopPhase 3

—

🧺

Faire · Digital wholesalePhase 3

—

Every line above is an ecommerce channel.

Recent orders

All shipped domestically from consigned stock

Order	Channel	Product	City	Total	Status
#US-6120	Amazon FBA	Pecanroll · 4-Bar Pack	San Antonio, TX	$27.99	Delivered
#US-6119	Own storefront	Variety Box	Los Angeles, CA	$54.99	Shipped
#US-6118	TikTok Shop	Dark Turtle Fudge · Single Bar	Houston, TX	$7.49	Delivered
#US-6117	Amazon FBA	Milky Caramel · 4-Bar Pack	Phoenix, AZ	$27.99	Delivered
#US-6116	Amazon FBA	Dark Bliss · Mini 32 g 12-pack	Dallas, TX	$32.99	FBA processing
#US-6115	Own storefront	Matcha Latte · 4-Bar Pack	Chicago, IL	$27.99	Delivered

DayRise enters the USA

Premium sugar-free chocolate, made in Monterrey. Zero U.S. ecommerce.

America wants dessert without the sugar. Almost nobody makes it taste like this.

Dessert, Not A Diet Bar

Sugar-Free Is The Moat

Keto Is A Buying Habit

Three Buyers, One Box

You already built the hard half. We build the other one.

Consignment: stock moves first — but it stays yours.

Stock plan

EXW Monterrey

Feroz importa

Laredo + FBA

Venta velocidad Prime

Cada día 15

Every digital channel, from zero — in phases.

Amazon Launch

Own Turf

Full Scale

It's food. Compliance is yours — importing is ours.

FDA Registration

U.S. Labeling

U.S. Agent + Import

In Our Hands

The snap is the ad. And chocolate films itself.

A clear path from zero to scale.

Research & FDA Prep

Amazon + First Lot

Launch & Learn

Full Scale

See the full timeline in the Onboarding tab →

How this works financially.

Compensation model

5% Brand Loyalty Bonus

$0 upfront · optional ads

Consignment & returns

Exclusivity & term

Brand & ownership

Three steps to getting started.

Review & align

Sign the agreement

Kickoff call

All over Monterrey. One missing storefront.

The Gold Map: 30 days to Amazon live.

Gold Map · Gantt

Consigned inventory.

Pipeline flow

Stock by flavor · 8 SKUs (full bars)

Pack configurations · how the bars get sold

Sales & channels.

Revenue trend

Bars sold by flavor

Revenue by channel

Recent orders